So you want to know the truth about solo entrepreneurship?
If you write and/or blog with the intention of finding readers, pay attention because you are already a solo entrepreneur!
Not everyone prefers to know the truth about the plunge they’re taking. Some people don’t want to hear about the potential disappointments, missteps, frustrations and losses (of valuable time and resources). Some people simply want to (blindly) believe that their dreams will come true merely because they had the optimistic imagination to dream.
You, however, want to be equipped for success.
You want to know what’s to love and what’s to fear about going out on your own in a business venture. You want to assess your assets and determine which skills or tools you need to acquire. You want to know how this enterprise (even if, at the moment is only a hobby) will effect your career options and your family/social life. You want to prepare for the challenges, to give yourself the best chance of success.
You want to hear from and be guided by Larry Keltto.
Larry is a man of integrity. He has authored 3 books which tell the truth about entrepreneurship. He has also created the most relevant, helpful site on the web for solo entrepreneurs, The Solopreneur Life®.
Mutual friends introduced me to Larry in 1990. He has worked in every form of media and marketing communications as an entrepreneur web developer and content manager. He brings proven expertise to his books, his website and his coachsulting. In a recent conversation, he shared these
5 critical insights for successful solo entrepreneurship:
- Unless you’re starting up with a stable of clients, figure 80% of your time will be spent on marketing. If you don’t come from a sales and marketing background, you have a challenge
- Either you must become really good at marketing;
- or hire a marketing expert (if you have the capital).
- Don’t enter into relationship with anyone who isn’t trustworthy.
- Just as you have to trust people you buy from, you have to trust people you sell to.
- It’s counterproductive to do business with people who weasel out of paying you in a timely fashion. Refuse to do business with those who keep trying to get more than they’re willing to pay for.
- Find an accountant who knows small business.
- Ask around to find someone who works with the issues you’re going to have (whether to incorporate or go with an LLC).
- Ask accountants who their small business clients are. You’ll discover how small/large they are and how much they know about your field of business.
- Ask other small business people in your area, who have been around a while, who they use.
- Blogging is extremely important. If you’re selling any kind of service, blogging is imperative.
- Blogging is the foundation and basis of social marketing!
- Blogging give you a format for demonstrating your expertise.
- Post things about yourself that will be helpful to others.
- Make sure you have a stand-out design.
- Solopreneurs don’t do everything alone! They know when to get help.
- When you don’t have the skills to meet your goals, hire an expert.
- Form your own unofficial board of advisors, people who will tell you the truth. Find 12 – 15 people you can consult with when you need to make an important decision.
Implement these insights to improve your chances of success, and be sure to subscribe to The Solopreneur Life website. It’s an outstanding value. You get valuable tools to improve your marketing savvy and skills and e-access to all the SolopreneurLife books!
And if you’re ready to develop and implement a solid plan for growth, it’s time to hire Larry Keltto to be your personal coachsultant.