7 Tips for entrepreneurs: how to communicate integrity, from the founder of Gemstones Unveiled

Craig Nann, of Gemstones Unveiled (Newport, Rhode Island) and his wife provide custom-designed gemstone jewelry to their clients, at great prices. Integrity, pride and diligent service have built them a thriving home-based business. They’ve helped me formulate these 7 tips for entrepreneurs: Know your product; more importantly, understand its value. You need to convey why …

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